At the onset of the Corona pandemic, LOOPING GROUP launched its newsletter P!NG which publishes interviews and essays on the editorial society every one to two weeks – a society in which everyone has become a sender and receiver of messages, truths and unfortunately also lies.
In this world, a tweet can cause stock prices to plummet, an Instagram post can trigger a shopping hysteria, a TikTok campaign can collect millions in donations. The P!NG newsletter picks up on these developments and debates and drives them forward.
LOOPING GROUP now presents its third P!NG magazine, which fills 116 pages with the most exciting contributions of this extraordinary year 2022. What has emerged is a tactile product of a stream of hopefully wise thoughts and contemporary visuals, an inspiration, and here and there an attempt of guidance for the world we live in and for what lies ahead. With contributions from Julia Jäkel, Jane Metcalfe, Kyiv Independent’s CEO Daryna Shevchenko and others, and from the authors and strategists of the LOOPING GROUP.
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